about us

Experience. Expertise. Relationships That Drive Results.

Uplisting Advisory Services was built on more than two decades of firsthand experience in the capital markets industry and a recognition that companies need more than advisors who understand the rules. They need people who understand how the markets work, the challenges issuers face and how to get things done.

Originally established to help Canadian and international companies access the U.S. public markets, UPLA has evolved into a comprehensive capital markets advisory and corporate services firm, supporting public and private companies across Canadian, U.S. and international exchanges.

Today, our expertise extends well beyond exchange listings and cross-border trading. We provide a broad range of services, including capital markets advisory, DTC eligibility, corporate governance, regulatory compliance, corporate secretarial services, shareholder meetings, public company administration and strategic transaction support.

With decades of industry experience and established relationships across the capital markets, our team works closely with issuers, exchanges, broker-dealers, legal counsel, transfer agents and other market participants to navigate complex processes and deliver practical, effective solutions.

We recognize that securing a listing or completing a transaction is only one step in a company's journey. From initial market entry and exchange graduations to ongoing governance, regulatory obligations and corporate transactions, UPLA provides the continuity, expertise and hands-on support companies need as they evolve.

While our capabilities and industry relationships continue to expand, our philosophy remains unchanged: deliver exceptional service, build lasting relationships and be the trusted partner our clients can rely on at every stage of their corporate journey.

Our commitment is simple: to be a trusted, long-term partner to our clients, delivering the experience, relationships and personalized service that help companies navigate the capital markets with confidence.

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our team

Sarah Morrison, President & Founder

JASON BAGG, DIRECTOR & Capital Markets Advisor

Sarah has extensive expertise in Canadian and U.S. exchange requirements, cross-border listings, regulatory compliance and corporate secretarial services. She works closely with public and private companies to navigate complex capital markets transactions and ongoing corporate obligations.

JASON BAGG, DIRECTOR & Capital Markets Advisor

Jason has held senior executive and advisory positions with publicly traded companies, with expertise in corporate development, capital raising, mergers and acquisitions, and strategic transactions. Jason provides valuable insight into the financing and operational challenges facing emerging public companies.

DAVID LOPEZ, VICE PRESIDENT, CAPITAL MARKETS

JASON BAGG, DIRECTOR & Capital Markets Advisor

DAVID LOPEZ, VICE PRESIDENT, CAPITAL MARKETS

David has held senior leadership positions in the U.S. securities industry. His extensive experience spans capital markets, market making, corporate finance, regulatory compliance and securities settlement. David brings valuable industry relationships and expertise in FINRA, DTC eligibility and cross-border market access, helping issuers navigate the complexities of the U.S. capital markets.

sandra presnail, issuer services

krystal dafoe, governance services

DAVID LOPEZ, VICE PRESIDENT, CAPITAL MARKETS

Sandra brings expertise in securities administration, corporate actions, shareholder services and regulatory compliance. Throughout her career, she has worked closely with public and private companies on shareholder records, securities transfers, corporate reorganizations and shareholder meetings. At UPLA, Sandra draws on her extensive industry experience to provide knowledgeable, hands-on support to issuers and their shareholders.

krystal dafoe, governance services

Krystal brings experience in corporate administration, governance and regulatory compliance, supporting public and private companies with their ongoing corporate requirements. Her expertise includes board and committee administration, corporate records, regulatory filings and shareholder meeting coordination. At UPLA, Krystal provides dedicated support to issuers, helping ensure corporate obligations are managed efficiently, accurately and in accordance with applicable regulatory requirements.

strategic advisor

Jason L. Paltrowitz, Strategic Advisor | International Capital Markets

Jason Paltrowitz brings more than 25 years of leadership experience in global capital markets, cross-border trading, market infrastructure and corporate advisory services and is the Founder of Crossbridge Advisors LLC.

Jason previously served as Executive Vice President, Corporate Services at OTC Markets Group and Director of OTC Markets Group International. During his 12-year tenure, he played a key role in expanding OTC Markets' international presence, developing strategic relationships with global stock exchanges, financial institutions and market participants, and helping thousands of international issuers access the U.S. capital markets. Prior to OTC Markets, Jason held senior executive positions at JPMorgan Chase and BNY Mellon, including leadership roles in custody, clearing, collateral management and global depositary receipt services.

Through his advisory role with Uplisting Advisory Services Inc., Jason contributes extensive international market knowledge, strategic relationships and expertise in helping companies navigate U.S. market access, strengthen their capital markets positioning and expand their visibility among international investors.